What’s different about doing yoga with me? In business, they suggest that you benefit from having a “unique selling point”. I follow lots of other yoga teachers on social media and see what they post, and a recent post has brought the idea of this post/blog to me.
Did you know that I offer a “Pay as you Go” for each class you attend, just £6. Is that too cheap? Maybe it is, but I have had no increase in my costs, so I have no extra costs to pass on. I am not trying to undercut anyone, I know that in the current climate, things can be tough and the first thing to go is the spend on luxuries. Exercise is often considered as a luxury. My other services; such as reflexology, reiki, sports massage, gait analysis etc. are also considered a luxury. So, if I can keep your costs down, you might be able to treat yourself to a massage every now and then.
I offer no commitment to attend class. Why? I was once asked why people don’t attending classes. OMG, the list is vast. Got a new puppy or a new grandchild. I’ve had to change my hours, I’ve changed my job. I need to run the kids to a new class they are doing, my partner needed my car, got a flat tyre, got a lunch date, hospital appointment, I’m moving away. I hibernate in the winter. My illness means I can’t come every time. The list goes on. So, to release the pressure on you, I don’t ask for commitment, I know you will come when you can.
Booking system. Nope, not got one of them either. You come and go as you please, All I ask, is that if you are a new starter with me, that you complete a small questionnaire and let me know the first class you are coming to. Having a booking system costs money, I don’t want to increase your costs. I ask the universe to make my classes busier, but not overcrowd them.
Membership packs. Yes, I offer these, you get a small discount for doing this, but it’s not a necessity to have one, they don’t have an expiry date. I mark them off on my spreadsheet each time you attend. It does help that you don’t have to pay cash every time you come. Even if you have told me that you are coming, but can’t make it, I still don’t take the money. I only like you paying for what you use.
Is it a good business model? Probably not! But it is my business model and it works for me. You have enough pressure in your life, you don’t need to be worrying about me too. My unique selling point shows that I do care.
Namaste 🙏🏻
Pricing and information correct on the date this was published on 8th February 2024
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